They are complemented by neutral white.First, starting today, people using Hangouts on mobile will see an in-app screen asking them to move to Chat in Gmail or the Chat app. The base palette includes green, although the early logo contains yellow, blue, and red. The lettering was done with the Struktur Pro Bold typeface from FontSite Inc. The text is present only in the original version – in the logo of the Talk service, the Hangouts prototype. The emblem’s design is minimalistic – it concentrates only on thematic elements hinting at the main direction of the web platform. The one thing that all options have in common is simplicity. This is due to the decisions of the parent company either to open, merge, or close the project. In the short time that the Google Hangouts service has existed, its visual identity has constantly varied. After all, it was assumed that Google 2020 would completely stop the development of this service and finally eliminate it, having previously divided it into two parallel streams: Meet and Chat. They made the green more intense and added shadows to the quotation marks to give them a three-dimensional dimension. The developers left it as it was, focusing on color. The Hangouts platform logo has been redesigned with the release of Android Lollipop. They were housed in a green gradient speech bubble. A hint of his presence was large quotation marks in the form of two white commas. The rebranding resulted in a new logo that had no text. Inside it was set off by a gray stripe in a crescent shape.Īfter merging several programs into Hangouts, its identity was completely overhauled. At the end of the word was a white dialog bubble of a classic round shape with a bottom stroke. The font was even and angular, without serifs. These are Google’s corporate colors, which indicate that the application is part of the personal portfolio of an Internet company. It consists of a lowercase inscription made up of a combination of multi-colored letters: “t” was colored blue, “a” red, “l” yellow, “k” green. Since the Talk service became the fundamental basis for Hangouts, its visual identity sign has been considered. In 2020, its liquidation was initiated, which is expected to be completed shortly. The first is for direct video conferencing the second is an instant text messaging. It appeared in the Internet giant’s proprietary software package in 2013 based on Talk and in 2017, split into two independent projects: Meet and Chat. Google Hangouts is a communication service for online text messaging and video meetings. It can be closed at any moment, so the parent company cares little about the Hangouts identity, promoting Chat based on it more. Therefore, the issue of the elimination of the program is still relevant. So the operation of this service will soon, apparently, be stopped – when Google transfers the majority of users to its new services. In parallel with this, he attracts the audience to Meet and Chat, making them free for everyone. But then the unpredictable situation with the coronavirus pandemic intervened, and the digital giant announced that the app would remain a consumer-grade product for those with standard accounts. However, outraged users made their adjustments, due to which the liquidation of the service was postponed to 2020. In 2018, Google announced that it was phasing out classic Hangouts and would be permanently disabled throughout 2019.
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